Ricehouse is an innovative start-up born in 2016, which aims to have a positive impact on society by promoting responsible change. It represents, in fact, a complete example of circular economy, which deals with natural architecture with the use of by-products deriving from the processing of rice that generate new housing models, an alternative to the use of materials of petrochemical origin. Ricehouse's goal is to follow an architecture that is ethically, culturally, technically and deeply committed to bringing the territory, the city and the building back to being living organisms. The use of cutting-edge technologies and the strong sense of responsibility in the relationship with the environment are the basic concepts of a work aimed at the construction and renovation of housing and accommodation facilities that are sustainable from an economic, social and environmental point of view. able to self-support with a minimum expenditure of energy. Ricehouse has become a Benefit Company since 2020. An evolution of the very concept of a company, which establishes a new way of doing business, going beyond the logic of corporate profit and looking with great attention to responsibility, transparency, ethics and the realization of solidarity actions aimed at man and to the environment.