Natural Boom

NaturalBoom is more than just a drink; it is the tangible expression of a worldview that unites awareness, respect, and harmony. It draws inspiration from Michelangelo Pistoletto's Third Paradise philosophy, a concept that merges nature and innovation to create a new sustainable balance between humanity and the environment. The Biella Città Arcipelago project and the 17 goals of the United Nations’ 2030 Agenda are direct references for NaturalBoom, making it not just a product but a manifesto of commitment to a more ethical and responsible development.

Andrea Campagnolo, creator of the world’s first Mental Drink, crafted NaturalBoom with low sugar and 100% natural ingredients. What makes this drink unique is its message: "Respect your body and the environment, starting with your mind." For Andrea, an entrepreneur and athlete, sustainability means living in harmony with oneself and nature. Every sip of NaturalBoom represents a small act of care for personal well-being, the planet’s health, and respect for others, as demonstrated by initiatives such as Plogging, Motor Therapy, and collaboration with Treedom.

NaturalBoom is an invitation to rethink our relationship with the world, promoting values of sustainability, wellness, and community. It goes beyond being just a drink; it is a lifestyle philosophy, a vision for a fairer and more harmonious future.